Product designer · AI-native · open to new projects

I design with
pixels,
paper & paint.

Thoughtful, inclusive and accessible product design for teams, illustrated invitations for couples, and paint nights for anyone who wants to make something. One designer, three kinds of craft.

See my workBook a free call
Aarushi Shah smiling in a black hat in front of an orange wall
hi, that’s me!

↖ NID-trainedNational Institute of Design, AhmedabadWidely regarded as one of Asia’s best design schools, founded in 1961 on the India Report by Charles & Ray Eames., Boston-based, happiest with ink on my hands

Stamped byJohnson & JohnsonElectroluxWhirlpoolTokyo ElectronSabyasachi+ 7 more

Pick a colour.

Three studios under one roof. Each chip opens its own page.

PPP-01PixelProduct & UX designUX audits, product design, design systems.PPP-02PaperWeddings & brandsIllustrated invitations for every kind of wedding.PPP-03PaintPaint nightsGuided evenings and team events in Boston.

Pinned to the wall

a few favourites
All case studies
Vektor logo01 · Featured · SaaS design systemVektorSimplifying project execution in the biomedical and life-science world.SaaS · research, UX & UIRead the case study →
OngoingMMSF impact report post: $509K in grants fundedMMSF Stories of Hope post featuring a patient granteeMMSF Giving Tuesday campaign post02 · Nonprofit · Brand systemMake Me Stronger FoundationOne visual system for a US nonprofit funding bone marrow transplants.View project →Titan Smart app icon03 · Mobile app · ShippedTitan SmartMobile app for India’s first fully homegrown smartwatch.View project →All Things Food onboarding screen04 · AI product · 0 → 1All Things FoodAI-based restaurant recommendations engine.View project →

How I work

same three materials, every project
01 · PaperThink on paperResearch, sketches and flows. The messy thinking happens before a single screen.
02 · PixelPrototype and testClickable prototypes, tested with real people until the product feels obvious.
03 · PaintFinish with craftIllustration, motion and the small details people remember and talk about.

✦ AI-nativeI use AI to brainstorm, research and move faster, so you get quicker turnarounds. The thinking, taste and final call stay human.

Hello. Hola. नमस्ते

I will introduce my background story in less than a minute. If you’re still curious and want to chat, please send me a message below. I would love to learn about you, too ☺

Contact me
> new project?

Bring your idea.
I’ll make it real in
pixels, paper & paint.

I reply within 2 days ↓aarushi@pixelpaperpaint.com